ISBN0495091537

Although the material is detailed, if simplistic, my complaint is with the quality of construction. The cover contains the statement "Includes Tear-Out Quizzes." In actuality, every page is perforated, so you need to be careful when turning the pages to prevent ripping them out. The binding is extremely low quality - after opening the book once, several pages came loose from the spine and fell out. The pages themselves are extremely thin and wouldn't bear highlighting well - in fact, any sort of fluid ink from a pen or highlighter would bleed completely through onto the next page. If only a book with such recommended content had quality of construction as well.

Easy reading. Lots of REAL-LIFE examples to demonstrate the principles and procedures. This is my FAVORITE behavior book, I refer to it all of the time!!!

This book has increased my understanding of human behavior greatly.
The method of behavior modification proposed here does not make assumptions about inner mental states, but it discusses what we are able to measure directly.

The book contains tons of examples, not only technical definitions. The chapters are easy and fun to read

I was personally disappointed when receiving the book. Particulary disappointed : In matter of content, which is clearly not bad, it is easy to find superior introductory manuals in the field. Certainly not a major book nor a classic as suggested in the presentation.

However, if you are attracted by strange phenomenas in the edition sector, you'll not miss this unique opportunity to acquire for a high price, one of the most fragile, cheep and poorly manufactured book I ever see. A unique book that destroy itself when you turn the pages or touch the "soft" ( very, very soft ) cover.

Such content deserve better ...

My professor unfortunately had to choose this book for class, which I dreadfully abhor and never want to open/read it again. I find it unclear and not very much helpful in presenting the principles of behaviorism. The tear out quizzes are somewhat pointless and repetitive (3 for each chapter). The chapter summaries are poor and everything, including the text layout and color is extremely plain and again, poorly done. What I disliked most about this book is that the definitions are extremely WORDY and confusing!!! For example, in defining Positive & Negative reinforcers, they had to break it down into a THREE PART definition???
1. The occurence of a behavior
2. is blah blah
3. results in the strengthening of that behavior blah blah blah...
I find it pointless and hard to follow. Not very concise at all. :[